UGC videos for food and drink businesses
A UGC brief template for a canned sparkling tea
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make food and drink videos send you a price.
Three briefs to start from
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3 TikTok ads for a canned sparkling tea, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a canned sparkling tea in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a canned sparkling tea. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a canned drink
Ask for the can cold, the sound when it opens, and the drink in a glass, so the color shows. Ask the creator to say how sweet it is.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.