A UGC brief template for a grain-free dog food
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make pet videos send you a price.
Three briefs to start from
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3 TikTok ads for a grain-free dog food, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a grain-free dog food in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a grain-free dog food. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a dog food
Ask the creator to show the food in the bowl, up close, and the dog eating it. Say the size and age of dog the food is for, so the right creator answers.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.