UGC videos for home and lifestyle businesses
A UGC brief template for a cast iron frying pan
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make home and lifestyle videos send you a price.
Three briefs to start from
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3 TikTok ads for a cast iron frying pan, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a cast iron frying pan in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a cast iron frying pan. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a frying pan
Ask the creator to cook one thing that sticks, like an egg, and to clean the pan after. Send the care rules first, so the video does not show a wrong use.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.