UGC videos for home and lifestyle businesses
A UGC brief template for a washable cotton rug
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make home and lifestyle videos send you a price.
Three briefs to start from
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3 TikTok ads for a washable cotton rug, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a washable cotton rug in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a washable cotton rug. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a rug
Ask for the rug in a room with furniture, so the size is clear, and a hand on it up close. If the rug is washable, ask the creator to wash it and show it after.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.