UGC videos for travel businesses
A UGC brief template for a small-group trip to Morocco
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make travel videos send you a price.
Three briefs to start from
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3 TikTok ads for a small-group trip to Morocco, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a small-group trip to Morocco in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a small-group trip to Morocco. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a group trip
A whole trip is many hours of video. Say which days you want filmed and how many videos you want from them. Agree before the trip on who pays for the creator's flights and meals.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.