UGC videos for travel businesses
A UGC brief template for a walking food tour
A brief is one or two sentences. Start from an example below, change the words, and post it. Creators who make travel videos send you a price.
Three briefs to start from
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3 TikTok ads for a walking food tour, $200 each. Hook in the first 3 seconds. Paid ads for 30 days.
Use this brief -
2 Instagram Reels that show a walking food tour in daily use. Organic posts only.
Use this brief -
One creator for monthly videos about a walking food tour. 4 videos a month, for TikTok and Instagram.
Use this brief
What to ask for, for a tour
Ask for three moments of the tour, not all of it. Ask the creator to say how long the tour takes. Tell them if the guide agrees to be on camera.
What a good brief says
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1
The product, in a few words
What it is and who it is for. Add a link to its page.
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2
How many videos, and where they go
"3 TikTok ads" is enough. The platform decides the shape and the length.
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3
What to show
One or two things, not ten. The hook, the product in use, the result.
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4
How you will use them
Organic posts, or paid ads, and for how long. This changes the price, so say it first.
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5
Your budget, if you have one
A number per video. Creators can still name another price.
How the videos may be used
Every brief states one of these. The creator sees it before naming a price, and the deal repeats it in writing.
- Organic posts only
- Paid ads, 30 days
- Paid ads, 90 days
- Paid ads, no time limit
Free to post. Picking is free during launch.
Creators keep 100% of their price. No subscription.